RuPaul's Drag Race star Alyssa Edwards and activists Blair Imani and Jacob Tobia have teamed up with Fossil and LGBTQ+ youth organisation, the Hetrick-Martin Institute, to front the US fashion brand's Pride month campaign.

The personalities model a limited edition rainbow watch, coinciding with Fossil's Make Time For Good initiative, aiming to 'inspire, ignite and activate five million changemakers by 2025', and the brand posted on Instagram 'Introducing Love in Colour. 100% of proceeds from the watch case will go to @hetrickmartin to support at-risk LGBTQ+ youth. #MakeTimeForGood'.